In India, vending machine billboard offers free shirts for tweets

The most recent marketing campaign for fashion designer Allen Solly has seen the company exchange tweets for men’s shirts.

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Created by the India branch of advertising agency Ogilvy, the campaign saw a large billboard kitted out with 60 shirts and a mechanism that pushed each one forward a small amount everytime someone tweeted with the hashtag ‘#RainingSolly’. According to reports, people around the billboard were then invited to use their phones to interact with it, while a large screen displayed their tweets. The user who tweeted at the moment a shirt was released could collect it for free. The following video shows how the campaign worked:

The Allen Solly campaign is another example of a company encouraging social media activity in exchange for products. Could this sort of marketing work for your business?